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  1. Social Media Monetization in a 'Mobile First' World

    Native ads also dovetail particularly well with the mobile environment because they are typically delivered within the content stream. Linkedin also introduced their Sponsored Content ads, and while its advertising business has not yet monetized to...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. The CTR for mobile ads targeted to Apple devices is .46 percent.