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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online...

  2. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Data coming from eMarketer estimates that 85 percent of the multimillion...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  4. Social Media Monetization in a 'Mobile First' World

    Native ads also dovetail particularly well with the mobile environment because they are typically delivered within the content stream. Linkedin also introduced their Sponsored Content ads, and while its advertising business has not yet monetized to...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. The CTR for mobile ads targeted to Apple devices is .46 percent.