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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The compulsory migration from Product Listing Ads (PLAs) recently to the new...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content.

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  6. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Having rich, unique, engaging content has become a solid way to help grow...