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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. From content mapping, to on-page optimization, to link building, keywords inform your search engine...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Quite simply, it's an experiment with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results. At best, this looks like a positive, link-building element...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Coincidentally, Google, Bing and Yahoo are placing greater emphasis on individuals and the unstructured data they create, specifically identifying content and social media. Social, search, marketing, PR and advertising professionals seeking ways to...