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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Check the content of the top 100 pages against the content of your other pages in order to...

  2. The Importance of Initial Research Prior to Link Development

    We also do it again if the client has any drastically different new content. Maybe there's some great content that we can use but the client didn't notify us? What I like to do is figure out which keywords are the popular ones for the industry...

  3. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search...

    Published
  4. Introducing the Local Marketing Adoption Curve

    Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide across the...

  5. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and...

  6. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Today’s modern search and content marketers need to have a diverse set of skills and knowledge that allows them to understand audience needs and...

  7. Amazon Is Our Biggest Rival in Search Market, Says Google

    Twitch allows gamers to stream action, guides, and other related content to share with other players, and has been something of a games console darling since its launch. Amazon is Google's biggest rival in the online search market, Google chairman...

    Published
  8. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  9. Right to Be Forgotten: Google Refreshes Stats

    A media professional requested that we remove four links to articles reporting on embarrassing content he posted to the Internet. Google got hit hard this year with "Right to Be Forgotten" requests from European countries.

  10. It’s Not an SEO’s Job to Create Content

    Moreover, the skills necessary for content creation aren’t naturally found within an SEO. Content marketing has quickly grown in popularity within the digital marketing industry and of course we SEOs have deemed this our responsibility.

    Published
  11. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  12. Google Adjusts Standards for Newsworthy Material

    News content Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  13. 37 SEO Experts You Should Be Following on Twitter

    Heidi is president of Riverside Marketing Strategies and has held top marketing positions at well-known content brands including The Economist and DoubleDay. She also is a regular contributor on topics such as content marketing and blogging at...

  14. The Private Blog Network Purge - Are You at Risk?

    Assessing thin content penalties on sites that receive links (the "money sites") from private blog networks Typically, gray hat/black hat SEOs that implement PBNs go through a process of acquiring recently expired domains that have third-party...