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  1. Got a Boring Company Blog? Here’s How to Fix It

    Use bullet points when possible, as well as subheaders and short paragraphs to keep the content flowing and easily digestible. I’ve found that most company blogs aren’t, and this is often one of the biggest reasons companies fail at launching a...

  2. Chasing Google Changes to Authors and HTTPS

    Content and link-building campaigns in particular often suffer because of unintentional narcissism. Only to know if the author of any pages consistently wrote content that brought value to searchers. For authorship, the goal was to try to associate...

  3. Maximize Your Holiday Prep for Google Shopping

    Retailers should plan to have a solution in place before this deadline to ensure that their valuable review content gets included in their PLA programs this holiday. While this represents a major change in how retailers manage their product...

  4. Bing Unveils Responsive Design for Image Search

    You can always click the button on the right to rotate through the content — the dots represent the each available set of content in the order they appear on the page. As part of its mission to improve the user experience, Bing has announced its...

  5. Links, FUD, and Webmaster Guidelines

    The rule of thumb is to gain links through having a great website, content, advertising (which drives people to the site and they may link to you) etc. When someone is organically linking to useful content…neither the author nor website can control...

  6. Bing Ads Reveals Dynamic Sitelinks

    However, dynamic sitelinks is an ‘annotation’, which means that Bing Ads dynamically creates the content for you from content already on your page. Bing Ads has revealed a new feature, "dynamic sitelinks", which creates annotations for ads that...

  7. Four Reasons Google+ Might Still Be Alive After All

    Instead of forcing users of their standalone products, such as YouTube, to create Google+ accounts, Google has opted for a more subtle approach: importing/exporting content between Google+ and its other products.