It used to be extremely difficult for webmasters to get their news content into Google News when it was first launched in 2006, initially with a mere 4,000 news sources. While the number is small, it is pretty substantial when comparing it to the...
Intent to content) His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again!
The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Press release marketing has come under a lot more scrutiny for the kind of...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
Are you too focused on link building, and not enough on making compelling content and marketing your site? If you make your good content really hard to find, then Google can't crawl, index, and rank your content.
Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top...
It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. Experience shows that even with great content off-page optimization is difficult.
Comedy Central promises a great week of content, as well as an opportunity to connect with fans and grow its Twitter base, which, as of yesterday, stood at 356,000 followers. All festival content will be tagged with #ComedyFest, which will easily...
From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to...
Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read). Google helps you to improve the user experience and performance by reporting...
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. What Content For Which Device? You probably see users looking at certain content on different devices already.
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Slaby used the chart below to demonstrate how owned, earned, and paid content have emerged as integrated activities. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related...
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. As long as your query is interesting, the quality of pitches you’ll receive is high and can quickly be crafted...
