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  1. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2...

  2. Can Groupon Break Into the Search Market?

    With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem promotions, among other features that will be tested in the near future. Spiegel believes that business owners will be well-served by Pages...

  3. "Which Update?" Is the Wrong Question

    So yes, you got affected by the Panda update, but no it’s not related to your content. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to start vetting your content.

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether that’s by business unit, team, or by expertise (for example, putting in place your technical SEO and your content creators).

    Published
  5. Your Guide to 301 Redirects for SEO

    While most of the time typing www.example.com and example.com will take users to the same place, they are technically different URLs that could be set up to display different content. Ever since Web addresses started appearing in print, it’s been...

  6. 3 Ways to Form More Integrated Social and SEO Teams

    Those observations can be repurposed into valuable content ideas for your SEO team to create. These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces...

  7. People Build Links

    Begging for links with some good piece of content by email is what many companies call link-building nowadays. But I feel old-fashioned lobby work, networking, and people skills are much more effective, with or without that content.

  8. Penguin 3.0: A Proven Roadmap to Recovery

    The current challenge remains - to create powerful, compelling content that attracts links. Authoritative, comprehensive content Blogger outreach to create awareness for the content Influencer outreach to amplify promotion of the content

  9. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Check the content of the top 100 pages against the content of your other pages in order to...

  10. The Importance of Initial Research Prior to Link Development

    We also do it again if the client has any drastically different new content. Maybe there's some great content that we can use but the client didn't notify us? What I like to do is figure out which keywords are the popular ones for the industry...

  11. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search...

    Published
  12. Introducing the Local Marketing Adoption Curve

    Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide across the...