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  5. Mobile Advertising Measurement: Winning the Long Game

    Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Long-term campaigns are designed to acquire quality...

  6. Black Box Paid Search Ads Showing on Right Rail

    One potential issue that could arise, based on search behavior of consumers and health care professionals, is that they often don't trust brand websites when searching for unbiased third party content.

  7. Watch Time Now Impacts Facebook News Feed Video Rankings

    Caleb Hanson, vice president of product at interactive video firm Rapt Media, says the move demonstrates that brands, agencies, and distribution outlets are increasing the value they place on video as marketing content and both the companies...

  8. BuzzSumo: The Heavyweight of Content Discovery?

    Simply put, BuzzSumo is a Web-based software program that trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results. It's so good, it's revolutionized how I create, share, and read...

  9. 7 Outstanding Content Marketing Tips for Small Businesses

    Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books...

  10. Links Should Only Be a Surprise? Nonsense!

    While important as a vote of confidence for the content they point to, there is simply so much link spam these days that it’s tough to know where to turn. It's clear from this interview that the goal should be to create compelling content and do...

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  11. 7 Ways Content Marketing is Like a Relay Race

    Map out your future content through an editorial calendar and note the key milestones for your projects. Spreadsheets are an easy way to organize workflows, but as your content marketing program grows, you may need to consider investing in a tool...

  12. Google Updates Shopping Feed Requirements

    Landing Page Content Policy: Google's destination URL policy is getting updated with new background details and implementation guidelines for landing page URL submitting. Google has announced new shopping feed requirements.