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  1. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Not everyone realizes that if someone contacts you out of the blue offering an article, it's good to be skeptical. Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they...