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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    At the website level, the raters to consider things like contact information, website maintenance and reputation. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    You'll get people registering and that will give you contact information for interested parties, in other words a good set of leads. We're still struggling with the same issue that plagued John Wannamaker, despite us now having the right tools to...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But there is hope for all of us. Not even the world's biggest brands are immune from reputation...

  4. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. Google, Bing, and Yahoo aren’t going away, but they will...

  5. The Multi-Platform Majority Has Arrived. Are You Ready?

    They have a very hard time getting their heads around the notion of not being in constant contact with their friends, receiving and sending scores of updates as to their whereabouts and happenings. The greater the penetration and the greater the...