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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    At the website level, the raters to consider things like contact information, website maintenance and reputation. But, there could be instances where E-A-T is based on both the page and the website. The guide advises that in some cases, the...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. It created a huge uproar from animal lovers who complained on their Facebook page and offended...