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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? Even when we didn't have a direct contact, we...

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    but hopefully it’s enough to get their attention and maybe even capture their contact details via a newsletter mailing list or blog subscription. In many cases you might think that just focusing on brand and transactional is fine – those are the...

  3. Link Prospector's Guide to the InAnchor Search Operator

    Pro Tip: if you have a list of sites you'd like contact info for you could use your favorite KW combiner to make a long list of [site:targetdomain.com inanchor:contact] queries. The benefit here is that you'll get the contact pages instead of the...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Essex suggests you should contact Google as well as the mainstream media to raise awareness. It is often the case that what we lose in terms of rankings we often gain in terms of back doors into the top of search results that take considerably less...