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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Deliver ads to those individuals with a similar message as your initial email contact. List this information on your website so visitors know when to order. Q4 happens at the same time every year – yet, somehow people are always surprised when it...