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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Deliver ads to those individuals with a similar message as your initial email contact. List this information on your website so visitors know when to order. Q4 happens at the same time every year – yet, somehow people are always surprised when it...

  3. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Be polite when you contact the webmaster. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.