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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    At the website level, the raters to consider things like contact information, website maintenance and reputation. Sharing personal experience is a form of everyday expertise. The latest version of Google's "human rater handbook,"

  2. Combining Social & Content to Earn Visibility & Earn $$$

    You'll get people registering and that will give you contact information for interested parties, in other words a good set of leads. When you've got the results, look for patterns in the responses, and pay close attention to the actual words they...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. There's no denying that your target audience is incorporating mobile devices into their lives more...