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Consumption

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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement post consumption Consumption – downloads, views, pageviews Relative consumption The latest updates from Google (e.g. Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place...

  2. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. As much as Silicon Valley's ethos is the constant pursuit of creating...

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia. Cannabis dispensaries want to be able to advertise their products using the same online channels as...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Mobile and Multi-Device Consumption While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. Analyzing your website data with Google Analytics is much like mining for gold.

  6. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.