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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    According to Nielson and Yelp's own reporting, 98 percent of consumers who visit businesses they find on Yelp make a purchase. Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Consumers expect to have access to the same content regardless of device. Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. Brands often create content strategies that cater to...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are still only 24 hours in the day and consumers have far more choices of how they will invest those hours. These companies, and others like them, made it possible for consumers to make faster and more informed choices about where to go, what...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    YouTube: Smartphone and tablet users alike are active video consumers so YouTube presents a significant opportunity to create mobile search visibility. While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    But we know the vast majority of consumers aren't as easily influenced as the one illustrated above. If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop...

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...