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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are still only 24 hours in the day and consumers have far more choices of how they will invest those hours. These companies, and others like them, made it possible for consumers to make faster and more informed choices about where to go, what...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    YouTube: Smartphone and tablet users alike are active video consumers so YouTube presents a significant opportunity to create mobile search visibility. While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    But we know the vast majority of consumers aren't as easily influenced as the one illustrated above. If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...

  5. Future Forward - Shifts in the Digital Revolution at #SESLON

    And while sometimes information-gathering can feel intrusive to consumers, expectations change over time. Instead of revealing just the closest sushi places to a user on a mobile device, search should help tap into a user's social networks to...

  6. Leverage Twitter's Influence To Work For Your Brand

    Which is both surprising and interesting, since it means that consumers and investors are more heavily swayed from positive influence. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions...

  7. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Once you've got that much content out there, your consumers (hopefully) will engage with it. There's now video, social chatter and user-generated reviews and other content. You have to worry about social bookmarks, collaborations, blogs, microblogs...