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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and...

  2. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    This session dove into the consumer's path to purchase and how each channel could help move a consumer along that path. Too often advertisers jack up their bids on the keywords that lead from a click to a conversion and they ignore the five other...

  3. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    This matches their attitude to consumer privacy. Google has a responsibility to consumers and should be accountable for the trust placed in them," said Dan Tench, a partner at the law firm. Claimants in the UK are concerned that the Information...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    Gen C is a powerful new force in consumer culture. Gen C: A Powerful New Force in Consumer Culture For example, Gen C influences more than $500 billion in annual consumer spending in the U.S.alone. In a post on the YouTube Blog, Kyncl said this new...