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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    The most basic way to use Custom Audiences is to re-engage consumers who have visited your website, but left without converting. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It was right about then that the consumers decided to create some British Outfitters content of their own. Consumers were about to tell him the same thing. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The workshop will also attempt to gauge how well consumers recognize and understand native ads, the contexts in which they should be identified as advertising, and the most effective ways of differentiating native advertising from editorial content.

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Leverage user-level data to remarket to consumers across channels. Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Marketers need to be the bees of online advertising – swarming to the data...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    And this study shows that of tech consumers specifically, 95 percent are on social. For example, studies like this one show 90 percent of affluent consumers use social media. Being a part of Google’s social network has bigger implications to search...

  7. Retail Paid Search Competition Heats Up with New Entrants

    Perhaps just as important is the need to build awareness and preference among those consumers so as to benefit from shopping consideration and loyalty. Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the...

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media and brands small and large. Since 2010, the number of people who follow a brand or business on a social media network...

  9. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Although the PC still plays a major role in our digital lives, consumers are starting to rely heavily on their mobile devices, utilizing either smartphone or tablet based on distinct needs. With evolving features and functionality, as well as...