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  1. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. With more than 60 percent share in the Russian search market, Lukey said...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    While Yahoo’s recent changes may not affect marketers directly, it is clear that it will change the way that consumers utilize Yahoo. Yahoo Voices and the Yahoo Contributor Network: On July 31, Voices.Yahoo.com will be shut down and at the end of...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    The most basic way to use Custom Audiences is to re-engage consumers who have visited your website, but left without converting. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It was right about then that the consumers decided to create some British Outfitters content of their own. Consumers were about to tell him the same thing. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and...

  6. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The workshop will also attempt to gauge how well consumers recognize and understand native ads, the contexts in which they should be identified as advertising, and the most effective ways of differentiating native advertising from editorial content.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Leverage user-level data to remarket to consumers across channels. Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Marketers need to be the bees of online advertising – swarming to the data...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  9. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    And this study shows that of tech consumers specifically, 95 percent are on social. For example, studies like this one show 90 percent of affluent consumers use social media. Being a part of Google’s social network has bigger implications to search...