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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    According to Nielson and Yelp's own reporting, 98 percent of consumers who visit businesses they find on Yelp make a purchase. Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Advertising platform Marin Software announced support for Yandex - Russia's...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Webmasters or consumers simply searching for specific information are not doing anything wrong. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales. Instead, purchase detail reports give granular transaction...

  7. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...