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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. They don't make their consumers or site visitors go elsewhere to do research – it's all right there.

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    What Are Consumers Doing on Mobile? How do consumers use mobile devices to access the Web? If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think...

  4. 10 Shocking Facts About Content Marketing Today

    Because blogging provides consumers with a down-to-earth view of what a business is all about. With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    While Yahoo’s recent changes may not affect marketers directly, it is clear that it will change the way that consumers utilize Yahoo. In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not...