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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    So now that the plans are set and the consumers are ready to buy, I wanted to provide four pitfalls that seem to occur every year and offer some thoughts on how to best avoid them or deal with them as they occur.

  2. Can Groupon Break Into the Search Market?

    We're giving these businesses a place to put their current specials that they have on chalkboards in front of their business in front of millions of consumers who are already looking for something to buy and have a credit card on file," says Nick...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  4. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. Better tools for mapping mobile behavior based on...

  6. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: Now Google is considering ways to let consumers try out new apps...

  8. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Brands would be able to learn how consumers use different types of...

  9. Drive Your Clicks In-Store With Local Inventory Ads

    Although the behavior of consumers is changing, the majority of shoppers do still buy in-store. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  10. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  11. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. The more content, the more competition, and the harder it is – as consumers and marketers - to cut...