Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Research from the study suggests more and more, consumers are using mobile devices to complete tasks from start to finish.
A major myth is that most consumers use multiple search engines in their decision journey in an effort find the right answer to complete a specific task," Mohamed said. Full Disclosure: I work for Bing Ads as an Evangelist.
While 56 percent of UK mobile consumers ultimately make a purchase, U.S.mobile searchers show more immediacy with the studies indicating that 17 percent of U.S.searchers versus 9 percent of UK searchers intend to make a purchase immediately.
The first step in understanding premium content digital video is to wrap our heads around how consumers are accessing it today. A growing number of consumers today are spending their time watching exactly what they want when they want it, which...
Moreover, affiliates attract consumers who tend to spend more than the average online shopper. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business...
Ways to Help Consumers Discover Your Mobile App Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking.
What are consumers’ preferred methods of watching? The growth in authenticated streams, in particular the growth of mobile access to these streams, offers additional reach, targeting, and impressions with affluent and sophisticated consumers.
Google Play Music Arrives In 7 More Countries – The Next WebNow in Australia, New Zealand, Austria, Belgium, Luxembourg, Ireland, and Portugal.of consumers think that most mobile sites are difficult to navigate – Econsultancy47 percent of...
Schottmuller shared two staggering stats: percent of consumers are unlikely to return to a slow-loading mobile site.percent of consumers are going to turn to a competitor's site after a bad mobile experience.
According to a comScore local search study, consumers already search locally on Facebook. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly...
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting...
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Microsoft is on the attack again, this time slamming Google Play...
Next to receiving discounts and coupons, consumers “like” brands because they crave exclusive and insider information and are often more engaged because they feel more connected, special and in tune with their favorite brands.
Inspiring Innovation to Protect Consumers from Robocalls - Google Public Policy Blog Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
The same trend investigation in the Outerwear category in the last 90 days tell us that consumers are looking for yellow raincoats as they get ready for April showers. Or should it? Fashionista Marie picks up her favorite magazine, covering the top...
Include guidelines about confidential and proprietary information and how each should be treated and balanced against the transparency that consumers increasingly expect from social media. How will you respond to consumers who communicate with your...
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. The point is to link based off of internal intelligence in order to help consumers discover deep, yet relevant content.
Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and sharing on a social graph. RTB extends the bidding process that makes SEM so efficient to the display world.
Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Interaction: Talks about how will you interact with your consumers across all platforms.
Which can be a concern for marketing because the attention from consumers is shrinking. Mobile marketing is bringing consumers and marketers closer to that dream. If consumers are using on average four screens, the simple response is to have...
