As consumers are coming across a fragmented universe of sources to make local purchase decisions, the need to be present across these channels grows. Though ad networks and search engines like Google see real revenue, mobile local leaders like...
A whopping 90 percent of consumers now use search engines when researching products or services in their local area, according to BIA/Kelsey. Google began more aggressively serving local results in October 2010 due to the shift and growth in local...
The senators also called on the Federal Trade Commission (FTC) to step up its investigation by considering both the issues they have previously raised and those singled out by the EC to "ensure a competitive search market where consumers can...
At the same time, the report said, "Smaller businesses will learn how to better leverage multi- and micro-targeting to optimize results, while national brands will drive more traffic to individual store locations and target consumers with more...
Consumers seek out professionals in these industries, or respond to their marketing efforts, and trust that these people are going to do what they say they are going to do with their money. Dear Joe Flatley, The Verge,
The Apple name is so well known that consumers instantly know who they are, what they do, and if their site is the right one to answer the question they've posed to Google or Bing. How do you ensure a brand with a somewhat peculiar name has...
They have become the institution they are today by analyzing enormous sets of data, making automated inferences, and providing intelligence back to consumers. In Google’s recent earnings call, the question was posed, “If you think of the future of...
There could be as much intelligence in the reasons consumers don’t buy as in studying those who do. A number of recent reports on the social site’s ability to drive traffic and influence sales offer conflicting results.
Our investigation revealed some fascinating, and some disquieting trends, but ones always worth knowing for consumers who wish to keep their personal data under better control," said Consumer Reports technology editor Jeff Fox.
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. The exuberance at the turn of the millennium was a distant memory, and going...
You know, the paleo lifestyle is all about freedom from ‘domestication,’ like humans have been turned into sick, pathetic consumers instead of the wild and free creatures that we are. In case you’re not a Harry Potter nerd, Pottermore.com is the...
Though advertiser adoption of mobile-specific campaigns for either smartphone or tablet devices has been slower than user growth, consumers insatiable desire for the next best mobile gadget is forcing big brands, SMBs, and their agencies to not...
These online listings tether all critical information consumers need about a business in order to make a purchasing decision. So, consumers searching for local business information, where geography was a critical component, were conditioned not to...
Image via CNNMoney There are nearly 1 million apps available in the app store and 1 billion of them are being downloaded every month. This makes app discovery a lot more challenging for developers, perhaps an even tougher mountain to climb than...
A full one-third of U.S.consumers are using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, and offer opinions about doctors, treatments, drugs, and health plans.
Greg Links, VP of business development for social commerce technology firm Want, said Facebook's new analytics could help retailers get a better glimpse of purchase intent and other reasons "why consumers are on the site.
The launch would add Google to a growing list of companies which offer storage and backup services for consumers and small businesses. Google is reportedly set to launch its much-anticipated Google Drive online storage service as early as this...
Small and medium businesses are already challenged in many ways, as they try to coax consumers through a buying cycle that may integrate online and offline marketing elements. It is critical that companies are able to guide consumers seamlessly...
A total of 32 million consumers shopped online from Brazil last year, resulting in total e-commerce spending up 26 percent over 2010 to $11 billion. Facebook’s Ads platform shows a market of over 38 million Brazilian consumers over the age of 18...
We have found that the most successful paid search campaigns have woven an element of multivariate landing page testing into the mix to fine-tune the messaging and content that most effectively motivates consumers to take action,” Gaylord said.
