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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Lastly, this new search feature will likely be utilized by consumers for ecommerce sites. Reverse image search gives results not based on a word search but on a search of visual content. The developers over at Yandex accomplished this creation of...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    As part of the studies, 800 U.S.consumers participated in the simulated search scenarios. The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop.

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM Digital suggests exploring messaging that aligns with that mindset, like L.L. School may have just got out for some, but that doesn't mean...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. It would allow also provide broadband providers a framework that would enable them to...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Consumers expect to have access to the same content regardless of device. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the...