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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. Better tools for mapping mobile behavior based on...

  2. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: Now Google is considering ways to let consumers try out new apps...

  4. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Brands would be able to learn how consumers use different types of...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Although the behavior of consumers is changing, the majority of shoppers do still buy in-store. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. The more content, the more competition, and the harder it is – as consumers and marketers - to cut...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...

  10. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    According to Nielson and Yelp's own reporting, 98 percent of consumers who visit businesses they find on Yelp make a purchase. Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a...

  11. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Advertising platform Marin Software announced support for Yandex - Russia's...