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  1. Local Business Reviews Read By 85% of Consumers [Survey]

    BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And traffic intent is moderate to high since you have consumers looking to make an informed decision before buying. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Consumers have changed the way they navigate the web along their customer journey. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Consumers read more emails on Mobile. He cautioned that some consumers just don't just engage in email, but instead they're on...

  5. Why Social Media Listening is Important for Brands

    If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. They listened to the response their consumers were giving them on social media and immediately reversed their...

  6. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Thirty-eight percent of viewers spoke to someone in person about the video, showing a social video view to stimulate real life conversation: what starts online becomes interchangeable with real life in the minds of today's consumers.

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    But we know the vast majority of consumers aren't as easily influenced as the one illustrated above. If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop...

  8. Retail Paid Search Competition Heats Up with New Entrants

    Perhaps just as important is the need to build awareness and preference among those consumers so as to benefit from shopping consideration and loyalty. With all that money being spent by retail advertisers on site traffic, it is reasonable to ask...

  9. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media and brands small and large. Companies and organizations breaking news via a tweet is the new “normal” of public...