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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're currently in. How do you make your content stand out from the rest?

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Another 39 percent of marketers used their smartphones to look up locations on the way, versus 22 percent of consumers.

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Consumers seek out trusted expert content when considering a purchase. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Eighty-seven percent of consumers tie the reputation of the CEO to reputation of the company. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively...

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Randi Zuckerberg's Top 10 New Media Trends Shaping the Lives of Modern Consumers The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You have to create dynamic web experiences that...

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Consumers Speak Out About Video Preferences The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can...