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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Make sure your landing page delivers on what was promised in the ad...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report. EMarketer estimates that "Google will have a notable...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Whether we like it or not, consumer-generated content can be extremely powerful. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians are receptive to mobile advertisements, according to Nielsen's Mobile Consumer: A Global Snapshot study. The mobile advertising tactics are proving to accelerate the influence and fulfillment of consumer demand and their collaboration...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers...

  7. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for the past three years," it said in...

  8. Foursquare Self-Serve Ads Now Open to All Local Businesses

    They've used data acquired over their four years of consumer interactions – and relationships with over 1.5 million claimed businesses – to inform their new advertising offering, they say. I like the idea of spending money to attract real customers.

  9. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    This gap represents a staggering $20 billion opportunity if the spending were to come into greater alignment with consumer behavior. How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence...

  10. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile perspective. And so you should really understand your audience's behaviors and put the consumer first...