Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an average of $168.94 spent in celebration. Shopping and Spending Trends on Mother's Day Google celebrates Mother's Day 2013 with an extravagant interactive...
For example, Gen C influences more than $500 billion in annual consumer spending in the U.S.alone. These companies know that on YouTube, it isn't just about rallying behind one show; it is about reaching the passionate fan communities of Gen C, an...
A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Increasingly, your audience is spending time interacting with...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Compounding the problem is that consumer demand, market conditions, and...
A good experience for a consumer can change brand preference. Focus on finding audience in the right moment rather than by spending money on a channel. And as a marketer, what if you can access that data so you can deliver an email to that person’s...
If a consumer is searching for cars if they are unsure about what type they want they may start by searching for “new car. At this point that consumer is creating a consideration set. Here are three reasons brands should consider spending on smart...
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and other ad formats that align high consumer intent and measurable ROI for advertisers. Search will meanwhile grow due to its pull-based, high intent...
If you're spending money on GDN, and if your product is a general consumer product, you can get more on Facebook for less money and higher return. Their product is a general consumer product, and Facebook traffic's conversion rate beats GDN hands...
With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.
From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running during the time, suggesting that...
While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm.
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
The two firms used social media data and consumer opinion surveys to discover holiday shopping trends. No matter where they shopped, consumers reported they'd be spending big this holiday season. Two-thirds of those surveyed reported they would be...
Therefore it is vital to understand and take advantage of shifts in consumer searching and shopping behavior. It can also be beneficial to know where your competitors are spending their budgets and whether you can get a leg up by advertising on the...
Their examination of trends across 100 million online shopping sessions contains a number of important data points for retailers looking to take advantage of the growing mobile opportunity through better understanding of consumer spending behavior.
Perhaps they are simply experimenting with the sale of a new product so are allotting more of their advertising budget to increase the new product’s visibility and gauge a consumer reaction. If your competitor is spending more money on a product...
BIA/Kelsey says that mobile local ads offer marketers better relevance, immediacy, and consumer-buying intent. The company says that mobile local ad spending will outpace mobile national ad spending by 2016.
Furthermore this concept of shared accountability is built into most paid search platforms via the "quality score" mechanic found in AdWords and Bing Ads - that calculation is data driven indicator as to how both parties are ensuring click quality...
