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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. However, most often you will find that the majority of content that is being produced is really focused on...

  2. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    This session dove into the consumer's path to purchase and how each channel could help move a consumer along that path. Too often advertisers jack up their bids on the keywords that lead from a click to a conversion and they ignore the five other...

  3. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division...

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to...

  6. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    FTC actions should primarily respond to demonstrated consumer harm. The FTC has enough evidence to prove that Google ranks its services higher than those of its competitors. As European Commission vice chairman Joaquin Almunia has indicated...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Real-time exclusive deals and offers are a clear path forward when looking at the impact location and time data can provide on consumer purchase intent.business use Foursquare to interact with consumers (Source: Foursquare) percent of smartphone...

  8. Paid & Subscription-Based Keyword Research Tools

    Experian Hitwise's Search Intelligence tool provides organic and paid search insights powered by consumer search behavior. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive...

  9. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Product advocates Conversion challenge: Increase # of Facebook product "Likes" Industry: Retail, consumer...

  10. Mobile Search Marketing for BRIC -- Country by Country

    Indian consumers already use a lot of digital content through offline channels, so at the right price mobile Internet seems ready to take off on the Indian consumer market. Brazil has one of the largest populations of mobile phone users in the...