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Consumer Services Online Travel

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. Wiley’s announcement of the sale read, “On August 10, 2012...

  3. Why You Should Combine Your PPC & SEO Strategies

    The retail industry has the greatest percentage (25 percent) of advertisers that are effectively coordinating paid and organic search results, followed by financial services at 21 percent, travel at 16 percent, technology at 13 percent, and health...

  4. Buzz Monitoring = Brand Development

    Work in a competitive industry with lots of consumer reviews, like travel? There are several free and paid alert services. To get you started, here are five ways to monitor what people are saying about your company, products, and services.

  5. Federal Court Dismisses Online Travel Hotel Tax Suit

    Art Sackler, Executive Director of the Interactive Travel Services Association said, "Online travel companies work hard to bring visitors and tourism dollars to cities and hotels around the country. Since they do not manage or operate hotels...

  6. Blog Content Influences Consumer Buying Behavior

    Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include: media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and...

  7. Universal Thoughts on Local Search

    So for example, let's say you really love Starbucks but your job includes a great deal of travel. With strong local listings, instant consumer gratification can often yield near-instant business profit.

  8. Search Engines are Preferred Method for Researching Products and Services

    And if you've been tempted to abandon organic based on the "SEO is dead" debate, you may want to think again: go online to find information on brands, especially for travel, leisure, and recreation say online reviews had at least some level of...