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  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. Covario’s analysis, which focuses on activity in the high-tech and consumer...

  2. Why Retailers Should Be Day Trippers to SES Chicago

    Smith, Analyst, ComparisonEngines Bill is going to talk primarily about what search term data can tell us about the economy and consumer sentiment. Greg Hintz, General Manager, Yahoo! But there are lots of very current reasons why retailers should...

  3. WebMD CEO Fights Off Google Health Virus with SEO

    Heath Terry, analyst for Credit Suisse, asked a terrific follow-up question during the Q&A portion of the conference call. When Google Health officially launched yesterday, no company felt the competitive pressure more acutely than WebMD, the...

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    "In this ecosystem," wrote one analyst recently, "Matt Cutts is a brand new oxymoron: the celebrity engineer. Consumer advocate Daniel Brandt has held Cutts' past NSA top secret security clearance up as some sort of indication of nefarious...