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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Remember, "look-back" periods should match the consumer’s decision-making time, he said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel Reports; this is just...

  4. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    This session dove into the consumer's path to purchase and how each channel could help move a consumer along that path. Too often advertisers jack up their bids on the keywords that lead from a click to a conversion and they ignore the five other...

  5. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. A consumer's first exposure to your brand may occur...