SEO News

Consumer Search Engine Disclosure

  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  2. As Goes Paid Search, So Goes the Election?

    Disclosure: I work at AdGooroo. From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running...

  3. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    We understand that the FTC's Consumer Protection Bureau is now looking closely at the issue of search labeling transparency and is strongly considering a formal review of compliance with the 2002 guidelines for search engine disclosure concerning...

  4. Consumer Watchdog Believes Google 'WiSpy' Potentially Logged Homeland Security Data

    It spent $4.03 million on lobbying in 2009, according to disclosure forms filed with the Senate Office of Public Affairs," the public interest group said. Following the acknowledgement by Google that it has recorded data from unprotected Wi-Fi...

  5. The Web's Wild West Days Are Gone

    Truth in advertising" and "full disclosure" are two looming concepts. In the U.S.the Interactive Advertising Bureau has encouraged self-regulation to ensure consumer privacy protection, but it seems the industry is dragging its feet and may soon...

  6. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  7. Search Marketers' Wish Lists

    Only with this level of disclosure will we be able to stop the fraud that occurs not just in search but also in display advertising. But when you back them up against advertiser and consumer needs, they are developed out of sync.

  8. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts broadened the issue to highlight the level of disclosure Google feels is appropriate globally. Cutts is referring to the disclosure that talks about an item being censored or removed, with a link to a page providing more information.