Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Disclosure: I work at AdGooroo. From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running...
Thirty-five percent of retailers’ full year spend on paid search in 2011 was concentrated in the fourth quarter, with the top 50 largest retailers spending closer to 45 percent of their annual budget for search in those last three months...
We understand that the FTC's Consumer Protection Bureau is now looking closely at the issue of search labeling transparency and is strongly considering a formal review of compliance with the 2002 guidelines for search engine disclosure concerning...
Jon Miller, co-founder and head of marketing at Marketo (disclosure: I'm a customer), wrote a really interesting article where he quantified the cost of adding more fields to his landing pages: A classic business-to-consumer example is shopping...
It spent $4.03 million on lobbying in 2009, according to disclosure forms filed with the Senate Office of Public Affairs," the public interest group said. Following the acknowledgement by Google that it has recorded data from unprotected Wi-Fi...
Truth in advertising" and "full disclosure" are two looming concepts. In the U.S.the Interactive Advertising Bureau has encouraged self-regulation to ensure consumer privacy protection, but it seems the industry is dragging its feet and may soon...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Only with this level of disclosure will we be able to stop the fraud that occurs not just in search but also in display advertising. But when you back them up against advertiser and consumer needs, they are developed out of sync.
Cutts broadened the issue to highlight the level of disclosure Google feels is appropriate globally. Cutts is referring to the disclosure that talks about an item being censored or removed, with a link to a page providing more information.
Recommends Disclosure To Search Engines: The FTC decides it would be a good idea if search engines called ads, umm, ads. Back, Looking Ahead: Developments With Consumer Search: On how web search will morph into consumer search, where major search...
Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: Google Releases Web Page Creator Will Disclosure Have To Go? Consumer watchdogs including the Electronic Frontier Foundation are urging a boycott...
See the Search Engine Watch Newsletters Will Disclosure Have To Go? Consumer watchdogs including the Electronic Frontier Foundation are urging a boycott of Google's new Desktop Search program, citing privacy concerns.
Transcripts from Conference on Search Ad Disclosure Now Available - In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble, a conference sponsored by...
Transcripts from Conference on Search Ad Disclosure Now Available. Consumer WebWatch Aug 27 2005 4:12PM GMT A "hidden" feature of a powerful meta search engine allows you to mine for gold in the blogosphere.
MSN Censorship & Revisiting The Need For Better Disclosure Search Behavior Reveals Consumer Fears of a Real Estate Bubble.dmnews.com Jun 16 2005 11:47AM GMT Yahoo has released a new Yahoo Search Subscriptions (beta) service that unites regular...
Also see Search Engine Disclosure: Better, but Still Wanting for our coverage of the last survey by Consumer Reports' WebWatch, with plenty of further links to material about FTC guidelines and other surveys.
And in this post, a bit more on disclosure that everyone ought to be providing. Looking Back, Looking Ahead: Developments With Consumer Search SearchDay, Jan. Danny Sullivan reflects on how this year, web search will morph into consumer search...
I still urge -- as I've done before -- for Yahoo to do inline disclosure. They just want to search, without thinking about search "category," and they expect their favorite consumer search provider to some how magically make that happen.
Search Engine Disclosure: Better, but Still Wanting SearchDay, November 23, 2004 Rating Search Engine Disclosure Practices SearchDay, November 24, 2004 Stop the voluntary filtering and add some disclosure!
