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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Information collected through cookies can help marketers piece together a consumer's path to purchase and provide...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. But not just any boots; brands leading in terms of search volume include: Furbies are making a comeback according to data from Yahoo which shows "furby...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Why would a consumer leave that page? You give Ubersuggest a search term to use as a base, and it works off it, adding new keyword ideas in all directions. Mimic a searcher and head to the search engine results to see what information already...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  8. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks Given the client's objectives, it would make sense to...