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Consumer Search Buying

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Information collected through cookies can help marketers piece together a consumer's path to purchase and provide...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. But not just any boots; brands leading in terms of search volume include: Furbies are making a comeback according to data from Yahoo which shows "furby...

  4. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Why would a consumer leave that page? You give Ubersuggest a search term to use as a base, and it works off it, adding new keyword ideas in all directions. Mimic a searcher and head to the search engine results to see what information already...

  5. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  6. How to Use Data to Build a Well-Timed Marketing Campaign

    For holiday campaigns, much has been done to break down consumer behavior into smaller, predictable and measureable events – Black Friday or Cyber Monday for example. Consumer behavior: Understand when parents begin shopping for their kids to go...

  7. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    For example, if a consumer searched for "pen", did the product they ended up buying contain the word "pen. This certainly isn't a perfect science, but it does help understand how frequently a consumer knows exactly what they are looking for and...

  8. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks Given the client's objectives, it would make sense to...