The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Fifty percent of respondents said they use their...
By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...
Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. Just make sure the staging domain cannot be indexed by search engines! A company's executive team should sit with the lead designer to go...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. A new analysis says Google Image Search traffic is down 63 percent on average.
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. On the web analytics side the web measurement model is really...
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs...
Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. This complaint adds to Microsoft's regulatory attacks on Google, which is...
For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. Runway and Color Trends - Translated to Consumer Language In the digital age, it should come as no surprise that search trends follow the rise...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Compounding the problem is that consumer demand, market conditions, and...
This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. Since YouTube is owned by Google, creating video content and...
A good experience for a consumer can change brand preference. Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage.
Consumer goods Google consumer surveys Consumer barometer In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work.
Although this is a sponsored session presented by Bing, this will give attendees a good opportunity to have Bing work for them and impress them what Bing is doing to improve its consumer experience and the latest updates on Bing Ads features.
Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer recognition and a lot of AdWords volume, eBay has been guilty historically of producing low-quality, non-specific creative.
Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of – it depends on how you measure visitors; total versus unique. What worked well for us was really baking in research, analyst reports, and...
Adblock Plus said this "unilateral move by Google threatens consumer choice. The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last...
For the rest of their sponsored keywords, Pottery Barn could explore ad copy and landing page testing to improve their CTRs on keyword terms that consumers associate with their store, and strengthen their overall branding efforts to expand...
To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. If you want your brand to be not only remembered, but liked, you need to work the creation of these feelings into every day consumer...
If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...
