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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. Placeable said marketers are outpacing consumer behavior or desires: The search engine? Brands that fail to ensure the accuracy of search engine...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report. EMarketer estimates that "Google will have a notable...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  4. Google AdWords Adds Consumer Rating Annotations

    You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  7. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This consumer behavior requires some additional thought around how the users expectations of the result change. This isn't the worst thing to happen to search marketing, but it presents an opportunity to acknowledge to the user you understand their...

  8. 4 Critical Elements of a Successful Content Marketing Team

    For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant. More than any other type of marketing endeavor, the composition and talents of the executing...

  9. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  10. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. Search Engine Watch expects to see more granular metrics being added to the platform in 2014.

  11. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Whether we like it or not, consumer-generated content can be extremely powerful. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon...