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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Mobile Consumer Preferences: Smartphone vs. But when a tablet user accesses their device to search for information...

  3. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...

  5. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  6. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. On the web analytics side the web measurement model is really...

  7. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. This complaint adds to Microsoft's regulatory attacks on Google, which is...

  8. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. Runway and Color Trends - Translated to Consumer Language In the digital age, it should come as no surprise that search trends follow the rise...

  9. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. Since YouTube is owned by Google, creating video content and...