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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  2. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. For example, are your users leaving product reviews, referring...

  3. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  4. Online Newsrooms Grow Up, Go Social, Get Optimized

    In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. But today, as search continues to grow, thanks to social media, the search results...

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to...

  6. Make the Most of Your Social Media Interactions: 9 Tips

    Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find...

  7. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Changing consumer behavior is notoriously difficult to do. More Background and Reviews All of the reviews I’ve read are lukewarm to effusive. What is Graph Search? Facebook Graph Search is a social search feature the company announced Jan.

  8. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    In late November, we reported that the FTC was considering dropping the antitrust case because it couldn’t find evidence of consumer harm. Websites can opt out of having their content (e.g.reviews) appear on Google Shopping, Flights, Hotel, Advisor...