While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. For example, are your users leaving product reviews, referring...
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. For example, on a search for Nokia, Aliyun’s SERP delivered...
These links offer added usability for users who want to consumer specific pieces of information quickly. Enable Customer Reviews The benefits of implementing user reviews on your site are exponential.
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. In an earlier article I covered an intent-based approach that...
All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory. This is the wild world of reviews, an increasingly important part of search results and often checked by users before they...
Brands tend to forget the consumer in the middle. Instead of revealing just the closest sushi places to a user on a mobile device, search should help tap into a user's social networks to provide more granular information, such as a friend's reviews.
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. Use Some Consumer Psychology
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. But today, as search continues to grow, thanks to social media, the search results...
However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to...
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. Produce content that meets the consumer’s needs. It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most...
Changing consumer behavior is notoriously difficult to do. More Background and Reviews All of the reviews I’ve read are lukewarm to effusive. What is Graph Search? Facebook Graph Search is a social search feature the company announced Jan.
Get ahead of the competition and give your link-building efforts a much-needed boost in 2013 by reaching the consumer where they already are – consuming videos online. Amazon uses this tactic very cleverly with its video product reviews option.
In late November, we reported that the FTC was considering dropping the antitrust case because it couldn’t find evidence of consumer harm. Websites can opt out of having their content (e.g.reviews) appear on Google Shopping, Flights, Hotel, Advisor...
For example, besides a click conversion, what actions on the site can help keep your product top-of-mind or encourage engagement with the consumer? Reviews, coupons, and local searches are big influencers and can all be incorporated into PPC...
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
