BrightLocal has revealed insights from their new consumer review survey looking at local search. More than 60 percent read between two and six online reviews before they form an opinion on the business.
Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks Given the client's objectives, it would make sense to prioritize keyword topic two: series of a consumer videos with individual reviews of popular brands.
It also found a negative consumer reaction to the discovery of wrong information with 22 percent of those polled saying they wouldn't trust the source again and about 15 percent saying they would look for another merchant.
When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your products and customer service, searching on keywords like [your brand] + "reviews" and [your brand] + "return policy.
This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Mobile Consumer Preferences: Smartphone vs. While, tablet users typically utilize their devices for research or...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. For example, are your users leaving product reviews, referring...
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. For example, on a search for Nokia, Aliyun’s SERP delivered...
These links offer added usability for users who want to consumer specific pieces of information quickly. Enable Customer Reviews The benefits of implementing user reviews on your site are exponential.
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. In an earlier article I covered an intent-based approach that...
All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory. This is the wild world of reviews, an increasingly important part of search results and often checked by users before they...
Brands tend to forget the consumer in the middle. Instead of revealing just the closest sushi places to a user on a mobile device, search should help tap into a user's social networks to provide more granular information, such as a friend's reviews.
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. Use Some Consumer Psychology
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. But today, as search continues to grow, thanks to social media, the search results...
However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to...
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. Produce content that meets the consumer’s needs. It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most...
Changing consumer behavior is notoriously difficult to do. More Background and Reviews All of the reviews I’ve read are lukewarm to effusive. What is Graph Search? Facebook Graph Search is a social search feature the company announced Jan.
