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  1. 4 UX Tips That Will Improve Your Content Strategy

    Will anything about the information included or excluded in this piece frustrate the consumer? UX reviews take into account the visual appeal of a user interface. It's time that our content strategies focus on the user as much as our homepage...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    One of the key aspects of these businesses was, and still remains, the discoverability of hundreds of millions of consumer stories, ratings, and reviews through search. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken...

  5. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and...