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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. The presented announcement is available on the AdWords Blog. Reports can be customized and changed easily by dragging and dropping metrics into a table to...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    What better way to find a targeted problem worth solving than posing a question to your consumer base/audience? This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The consumer is changing. No longer is a consumer finding the next styles or products they want in a catalog that ends up in their mailbox. Today’s consumer is finding out about new products, styles, and trends online – from friends, brands, and...

  7. Google Releases Think Insights Trend & Research Hub for Marketers

    The post also indicated that Google will continue to use the site as a data-centric storehouse for "consumer trends, marketing insights, and industry research. Google described the site as an "information and resource hub for marketers" in the...

  8. 'The Power of Google' Senate Hearing is Must Watch TV Today

    People should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers or Threatening Competition? In a blog post, "Blekko's not afraid of Google, why is Washington?