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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent All of the reports that I'm sharing today are pre-built and just two clicks are needed to add these powerful reports to your own analytics account.

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This consumer behavior requires some additional thought around how the users expectations of the result change. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed to change...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel Reports; this is just...

  4. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    This session dove into the consumer's path to purchase and how each channel could help move a consumer along that path. Too often advertisers jack up their bids on the keywords that lead from a click to a conversion and they ignore the five other...

  5. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    This matches their attitude to consumer privacy. Claimants in the UK are concerned that the Information Commissioner's Office will not take such a stern line, according to reports. Google has told the UK High Court that it isn't subject to UK...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.