By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Here's a template for free reports that you can adapt to most...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. According to Craver, the set of reports you get for tracking...
What worked well for us was really baking in research, analyst reports, and consumer opinions; sometimes as many as 30 to 40 references. Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of...
However, there is more of a process that takes place that includes a number of queries, paths, and timing – all of which help to guide the consumer along to the conversion and therefore add value to the PPC account.
If a consumer is searching for cars if they are unsure about what type they want they may start by searching for “new car. At this point that consumer is creating a consideration set. There are many reports that show similar results.
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. Jarboe reports he has seen a series of press releases from major media outlets...
However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Landing pages, content, and conversion reports will reveal how effectively the website is meeting the needs of your customers, and closing...
Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. You’ve made it through the 58-hour work week and it’s time to kick back, relax, and have some fun.
This reduces all the friction to the consumer. The consumer doesn't have to do anything except go to a business they see on the map," says Scoutmob co-founder Michael Tavani. He adds: "Our consumer growth is scalable.
However, the brand is also offering the consumer who creates the top-ranked Doritos commercial to run during the game the chance to work with director Michael Bay on the next installment of "Transformers.
With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.
Once a consumer decides to purchase a product, what gets them through the last “digital” mile to the shopping cart? All of the above are self-consistent, and yet contradict ComsScore’s reports of higher online revenues on Tuesday and Wednesday when...
For Passbook and all other local shopping apps like Shopkick, there's a sequence of product innovation, consumer usage, and retailer adoption (usually in that order). Not so much: Keynote systems reports under-optimized mobile sites and weak apps...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
In addition, Facebook fans and friends of fans spend more per visit than the average consumer; in the case of Amazon, fans of the brand spent twice as much. To gauge the effectiveness of your social marketing efforts, you need a clear picture of...
Growth of the Connected Consumer Since John Deere published "The Furrow" in 1895, content marketing has been right in front of the consumer eye. Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected...
FTC actions should primarily respond to demonstrated consumer harm. Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports.
Their examination of trends across 100 million online shopping sessions contains a number of important data points for retailers looking to take advantage of the growing mobile opportunity through better understanding of consumer spending behavior.
BIA/Kelsey says that mobile local ads offer marketers better relevance, immediacy, and consumer-buying intent. However, the company reports that mobile ad spending has seen slow adoption rates because of the steep mobile marketing learning curve.
