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Consumer Psychology

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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    In order to understand their intent, we must first investigate the concept of “the buying cycle” and the psychology and motivation behind “wanting” something in the first place. In many respects conversion rate optimization requires as much...

  2. Online Advertising: The End of Cookies?

    I haven't been active in any way as a psychologist for more than 10 years, although my social profiles state I studied psychology. However, earlier this month, the FTC released a 122 page staff report entitled "A Preliminary FTC Staff Report on...

  3. Let's Hope Game Developers Make Console Gaming REALLY Social

    Of Fashion and Sociology: The Psychology of Second Life This involved me as a consumer with the story and the franchise more. Although currently all you can post are your trophies that you've collected from games and your recent Playstation Store...