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Consumer Products Electronics

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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    TVs, home electronics, or gaming). The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Consumer Electronics Association Whoever makes the media products should be at the table, along with people who actually understand the environment. Lamar Smith, its chief sponsor, vowing to bring it back for markup in February, just days after the...

  4. Back to School: Now That’s What I Call a PPC Strategy!

    For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend. Dads of children in grades K-12 will spend 25 percent more than moms on clothing, shoes, electronics, and school...

  5. Smarter Marketing and the Weak Link In Its Success

    Retailers face a tricky problem – shared by travel companies, global advertisers, etailers, consumer electronics companies – that humans realistically can only optimize a handful of pages. The majority of advertisers understand that keyword...

  6. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Going further into the mechanism of brand/company/product recommendation by verticals, the study reveals that 49% of respondents use social sites to ask for advice on their purchases in electronics. Called "S-Net (The Impact of Social Media)", it...

  7. Study: Social Media's Hot, Entertainment's Not

    Those services included searches for airline tickets and price comparisons for consumer electronics. With the rise of social media, advertising needs to change so that it involves the consumer. Look to Facebook as the first baby-step, where a...