By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see. That is compared to about the 10 repins that users received for posting automotive...
By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. But there are so many firewall products on the market, with...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. products – Yodel AnecdotalYahoo killing off products you probably don't use.
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. On Activation, we obviously want to know, "for the number of...
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure.
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. Runway and Color Trends - Translated to Consumer Language For products, ask what are the season’s hot colors, materials (eyelet, leather), even...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Compounding the problem is that consumer demand, market conditions, and...
This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. Long-Term Content Plan: Use Google Trends to compare products and...
Consumer goods Google consumer surveys Consumer barometer This is helpful if you wish to view only campaigns using YouTube or other Google products. Products area, featuring a convenient collection of new and old tools (some of which you may have...
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
Another issue, pointed out by Schwartz and many of our jurors, is that while eBay has great consumer recognition and a lot of AdWords volume, eBay has been guilty historically of producing low-quality, non-specific creative.
Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of – it depends on how you measure visitors; total versus unique. What worked well for us was really baking in research, analyst reports, and...
Adblock Plus said this "unilateral move by Google threatens consumer choice. You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or...
To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. If you want your brand to be not only remembered, but liked, you need to work the creation of these feelings into every day consumer...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. Aliyun’s search engine would come in handy for these burgeoning...
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. In an earlier article I covered an intent-based approach that...
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. Use Some Consumer Psychology
This article will explain how to use annotations to enrich the consumer experience rather than just to point to product pages, and will also provide some FAQs on reading Google Catalogs analytics. There are no pretty permalinks a consumer can type...
