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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. However, most often you will find that the majority of content that is being produced is really focused on...

  3. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...