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  1. Target Adds Product Search to App in Time for Black Friday

    As soon as the consumer is in-store, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. Availability of products at different store locations Many Black Friday shoppers have already begun...

  2. Looking back: El Niño boosts weather derivatives

    The deal helps WeatherWise manage the risk created by its WeatherProof Bill product, which guarantees that a consumer's energy bill will stay the same regardless of the weather, exposing WeatherWise to additional costs if the weather proves colder...

  3. KBC Asset Management offers step-up payout and Smart Start

    Among some of the investment themes taken up by investors in 2014 are domestic regional equities such as the Flanders equity fund, consumer durables, food and personal products, and the Eco Climate Change fund.

  4. Writing Your Way to the Top of Search and Social Results

    It’s the reviews that matter most to today’s social-savvy consumer. So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your biggest brand advocates who are ready and...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. However, most often you will find that the majority of content that is being produced is really focused on...

  7. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  8. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN...