The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. For example, are your users leaving product reviews, referring...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. For example, on a search for Nokia, Aliyun’s SERP delivered...
These links offer added usability for users who want to consumer specific pieces of information quickly. User reviews instill trust and social proof for a product or service. This is especially true when it comes to SEO landing pages, where you’re...
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. Use Some Consumer Psychology
However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Most brands find it easier to dominate search engine results for the name of their company, brand, product or service.
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. Produce content that meets the consumer’s needs. It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most...
Changing consumer behavior is notoriously difficult to do. It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale the computationally...
Get ahead of the competition and give your link-building efforts a much-needed boost in 2013 by reaching the consumer where they already are – consuming videos online. Under the reviews section, the very first review is a video of the product in...
In late November, we reported that the FTC was considering dropping the antitrust case because it couldn’t find evidence of consumer harm. The FTC concluded: we find that the evidence presented at this time does not support the allegation that...
For example, besides a click conversion, what actions on the site can help keep your product top-of-mind or encourage engagement with the consumer? Think about the kind of content your audience would be interested in (e.g.tips, product demos...
Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...
The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. Google has been showing seller ratings and reviews for a while now, and with good reason.
On consumer products "we use content to give ideas to our customers and use genuine product reviews to illustrate the benefits. What's exciting about this panel is that the challenges these brands face represent the entire range of challenges...
We know where a product lives in history and help a consumer buy with that information. So if you search for a product that has a newer model, there will be an easy option to find the newer model. Another feature offered by Decide.com is to offer a...
This comprehensive platform allows the consumer the ability to search for local restaurants, services, health, and other products and services needed within the community. From the startup’s point of view the stakes are pretty clear…get a cool...
If you’re interested in trying out Wajam as a consumer, make sure you check out their site at Wajam.com. Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and...
This relational understanding lays the foundation for a search experience that is far more consumer friendly, far more like “how humans understand the world. Similarly, the Andrea Bocelli 2012 tour is a string of Events that have Reviews and is...
Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...
Incorporating a real-time freshness service helps them deliver the most relevant content and ensures that a consumer’s natural and paid search landing pages have the most up-to-date information. The database is always learning and updating...
