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  1. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. And there have been instances where all the reviews of a product have been secretly bought and paid for by the...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The top-two reasons consumers are driven to action are: 1) Their friends shared reasons the bought a product or prefer a brand 2) Their friends shared discounts (Source: Sociable Labs Social Impact Consumer Study)

  3. How to Use QR Codes for Better Conversion Rates

    Business goal: Product advocates Conversion challenge: Increase # of Facebook product "Likes" Industry: Retail, consumer goods, food, hospitality Sources like Yelp, TripAdvisor and Citysearch had claimed that Google unfairly used their content.of...