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Consumer Product Electronics

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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    TVs, home electronics, or gaming). The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive...

  2. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Consumer Electronics Association I have worked for a major label and also as a musician and band promoter and I know exactly how the entertainment business screws artists, suppresses product, bungles distribution and promotion and basically is...

  5. Digital Marketers Need to Work on Elevator Pitch for Holiday Season

    The top-performing online product categories were Books & Magazines (excluding digital downloads), Computers/Peripherals/PDAs, Computer Software (excluding PC Games) and Consumer Electronics, indicating a higher willingness of consumers to spend...

  6. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. The analysis is based on paid search spending from Covario's high-tech...

  7. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Going further into the mechanism of brand/company/product recommendation by verticals, the study reveals that 49% of respondents use social sites to ask for advice on their purchases in electronics. Called "S-Net (The Impact of Social Media)", it...