SEO News

Consumer Product Buying

RSS
  1. How Personalizing Websites With Dynamic Content Increases Engagement

    By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. In social advertising, the most readily available signals are based on a consumer’s social activities and declared...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  5. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    For example, if a consumer searched for "pen", did the product they ended up buying contain the word "pen. This certainly isn't a perfect science, but it does help understand how frequently a consumer knows exactly what they are looking for and...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Given the client's objectives, it would make sense to...

  7. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. For example, are your users leaving product reviews, referring...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    A good experience for a consumer can change brand preference. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head...

  9. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...