SEO News

Consumer Product Behavior

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  1. Cross-Device Measurement: Believe the Hype

    Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. That leads to Amazon knowing what the consumer is looking for on their...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Measuring conversions with the constantly connected consumer is challenging and complicated.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  6. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This consumer behavior requires some additional thought around how the users expectations of the result change. Even if they don't indicate the specific piece of information they are looking for in the search query their site behavior may indicate it.

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These ads are a great example of understanding user behavior in the use of search. Let this be the first (but not the last) time that a consumer knows and engages with your brand. Let this be the beginning of a beautiful and fruitful consumer brand...

  8. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...