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  1. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that can be quite confusing to the average consumer. It's far easier to recognize that a template needs changing...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN and other broadcast brands via live action sports and other live events like the Stratos jump. Before diving into her 10 new media trends that are...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report. EMarketer said Google’s mobile search growth can be...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...