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  1. Target Adds Product Search to App in Time for Black Friday

    As soon as the consumer is in-store, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. This year, Target has made the whole process much easier with the release of new features on its mobile...

  2. Looking back: El Niño boosts weather derivatives

    The deal helps WeatherWise manage the risk created by its WeatherProof Bill product, which guarantees that a consumer's energy bill will stay the same regardless of the weather, exposing WeatherWise to additional costs if the weather proves colder...

  3. KBC Asset Management offers step-up payout and Smart Start

    Among some of the investment themes taken up by investors in 2014 are domestic regional equities such as the Flanders equity fund, consumer durables, food and personal products, and the Eco Climate Change fund.

  4. Writing Your Way to the Top of Search and Social Results

    It’s the reviews that matter most to today’s social-savvy consumer. Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way...

  5. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. That leads to Amazon knowing what the consumer is looking for on their...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of...