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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of...

  2. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that can be quite confusing to the average consumer. It's far easier to recognize that a template needs changing...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN and other broadcast brands via live action sports and other live events like the Stratos jump. Before diving into her 10 new media trends that are...