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  1. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. That leads to Amazon knowing what the consumer is looking for on their...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of...

  4. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that can be quite confusing to the average consumer. It's far easier to recognize that a template needs changing...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's...