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Consumer Packaged Goods

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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search. Through a brand laddering model, CPG marketers will layer their keywords with terms that span different stages in a...

  3. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. By incorporating consumer’s interests and values, they will...

  4. AdGooroo and Experian Hitwise Report‏ on Paid Search Secrets of Top CPG Marketers

    The study explores how top consumer packaged goods (CPG) brands manage their paid search programs from the perspectives of keyword selection, coverage management and other important campaign management factors.

  5. Q&A with Nicholas Carr, author, The Big Switch

    Just as cheap power delivered over a universal grid revolutionized the processing of physical materials, cheap computing delivered over a universal grid is revolutionizing the processing of informational or intellectual goods.