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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Psychographics and preferences: This takes into consideration a prospect's interests, attitudes, and opinions. By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. In social advertising, the most readily available signals are based on a consumer’s social activities and declared...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Twitter is a great place to get opinions about your brand from your followers. Ask them to share their stories, photos, and opinions to gain insight into what they want. This is done so can you deliver timely content to your consumer when that...

  4. As Goes Paid Search, So Goes the Election?

    Presumably the campaigns believed that most voters’ opinions had gelled by then. From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While millennials are trending toward UGC, many digital consumers are still relying on a more traditional form of word of mouth to get their information – their friends.percent of shoppers are more likely to buy after receiving opinions from...

  6. Facebook Wants to Welcome Kids Under Age 13 to Social Network

    Opinions varied widely though; 5 percent said 7- to 9-year-olds should be allowed. Last June, Consumer Reports magazine said they had unearthed “several disturbing findings” about children and Facebook, including: million minors had used Facebook...

  7. New Google Privacy Policy Combines User Data From All Google Services

    There is no way a user can comprehend the implication of Google collecting across platforms for information about your health, political opinions and financial concerns. At a time when the European Commission is proposing to significantly enhance...

  8. Google ‘Search Plus’ and Our Ever Decreasing Circles

    As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. In short, this development features personalized results from your contacts...