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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and...

  2. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    This session dove into the consumer's path to purchase and how each channel could help move a consumer along that path. Too often advertisers jack up their bids on the keywords that lead from a click to a conversion and they ignore the five other...

  3. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    This matches their attitude to consumer privacy. Claimants in the UK are concerned that the Information Commissioner's Office will not take such a stern line, according to reports. Google is in court because it danced around security settings on...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Any hacker can exploit these holes in your security to read...