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  1. Google AdWords Adds Consumer Rating Annotations

    If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data is through consumer rating annotations on Google AdWords.

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While millennials are trending toward UGC, many digital consumers are still relying on a more traditional form of word of mouth to get their information – their friends.percent of shoppers are more likely to buy after receiving opinions from...