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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. Online marketing in China falls into two obvious but separate categories: mobile online marketing and desktop online marketing.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Information collected through cookies can help marketers piece together a consumer's path to purchase and provide insights into a searcher’s actions.

  4. Driving Consumer Insights With Mobile Analytics

    Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? Once you have your profile set up, the GA reports for mobile websites are pretty much the same...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Google is using its Android mobile operating system as a 'Trojan...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    There are no pretty permalinks a consumer can type in on the desktop version of Google Catalogs to go directly to a particular publisher’s list of catalogs. On the tablet version there is a way to put catalog pages into “favorites” but there is not...

  7. Google Passes Microsoft to Become 2nd Largest Tech Company

    Apple passed Microsoft in 2010 due to mounting sales of its iPhones and iPads, helping the consumer information technology industry become less dependent on desktop and laptop PCs. Some financial analysts think the news is related to a shift from...