SEO News

Consumer Information Behavior

RSS
  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. This behavior raises an important question: are searchers more...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Measuring conversions with the constantly connected consumer is challenging and complicated.

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Placeable said marketers are outpacing consumer behavior or desires: The study also compared marketers’ behaviors against the average consumer to see how they compared. And 67 percent say the same if they get lost due to faulty location information.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This consumer behavior requires some additional thought around how the users expectations of the result change. Even if they don't indicate the specific piece of information they are looking for in the search query their site behavior may indicate it.

  6. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online. We found that people are more sale conscious when buying consumer electronics than other school supplies.

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And then you can start to also introduce the concept of targeted display ads based on her past behavior. Device matters and behavior varies. Device Matters and Behavior Varies And so you should really understand your audience's behaviors and put...

  8. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. Just as no consumer makes a purchase decision in a...

  9. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...