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  1. Target Adds Product Search to App in Time for Black Friday

    As soon as the consumer is in-store, the app automatically switches into geo-fencing mode, allowing for personalized location-based information. Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  3. Writing Your Way to the Top of Search and Social Results

    It’s the reviews that matter most to today’s social-savvy consumer. Tip: Free can cost you if the information is outdated! Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google...

  4. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. I’ve written a lot previously here about aspects of content strategy, utilizing...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    Neil's already covered SEO, content marketing, growth hacking, and consumer psychology – one of his more recent guides is on CRO. While that isn't always true in conversion optimization (you need to test everything before blindly applying the...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Retargeting such as this is a powerful tactic that becomes even more sophisticated by layering on additional consumer information. For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact...

  9. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...

  10. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Finance-related information is often dismissed as boring and dry and...