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  1. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by way of a marketplace. The idea that others found the product and services to be valuable helps...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Google’s current AdWords policy prohibits intellectual property rights infringement by advertisers, though they note that trademarks are territorial and apply only to certain goods or services. They also prohibit the promotion of counterfeit goods...

  3. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Product advocates Conversion challenge: Increase # of Facebook product "Likes" Industry: Retail, consumer...

  4. How to Launch an English Only Global Search Marketing Campaign

    People, especially in non-English speaking countries, tend to be suspicious of translated foreign consumer goods sites, targeting an English campaign in these markets may be challenging unless you represent a known brand.

  5. Smarter Marketing and the Weak Link In Its Success

    Smarter Marketing is a way of making individual pages on a website, individual creative used to promote goods and services, and individual campaigns “smarter” through the use of real time data on consumer behavior patterns and analytics to...

  6. Mobile Search in BRIC: Tips and Tricks

    Working in your favor is the fact that mobile advertising benefits local companies (or effectively localized companies), because many searches are likely to revolve around local specific phrases, as people search in their near vicinity for goods...

  7. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Appliances follow at 41%, auto 38%, consumer goods at 29%, apparel at 24%, entertainment at 23% and finally, travel, at 22%. Called "S-Net (The Impact of Social Media)", it looks at how various consumer segments relate to social networks on a daily...

  8. The Relaunch of Syfy: When Search Shapes the Brand

    The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.