A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
Consumer goods Google consumer surveys Consumer barometer Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. So when the company sees enough data and user feedback to justify a new...
The country already has the highest number of digital buyers worldwide with close to 220 million people buying goods online in 2012. In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product...
Consumer Packaged Goods Researching a new market, customer, or channel can be wildly inefficient. The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks.
You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by way of a marketplace. The idea that others found the product and services to be valuable helps...
Covario saw slightly different results for their clients, who deal exclusively in technology, retail, and consumer goods. Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters.
We also reported recently that online home goods retailer Wayfair saw a 70 percent increase in the average order value by shoppers referred from Pinterest, compared to non-social referrals like search.
They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.
Retail Facebook ads resulted in a 49 percent conversion rate, compared to 40 percent for travel advertisers and 58 percent for consumer goods brands. Pinterest is now the third most popular social networking site in the U.S.and could help foster...
I would see this as a positive for consumer packaged goods (CPG) manufacturers, and more of a challenge for the individual retail stores. Many retailers understandably cringe knowing that these last-minute coupon scoopers could be unnecessarily...
Department store online sales were up 18 percent over 2010, while home goods and apparel sales saw increases of 15.6 and 16.3 percent, respectively.percent of all online sessions on a retailer’s site were initiated from a mobile device, more than...
Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Product advocates Conversion challenge: Increase # of Facebook product "Likes" Industry: Retail, consumer...
People, especially in non-English speaking countries, tend to be suspicious of translated foreign consumer goods sites, targeting an English campaign in these markets may be challenging unless you represent a known brand.
Indeed, at SEW we have heard many positive tales of video campaigns to sell airplanes, insurance, jewellery, gizmos and consumer packaged goods. Google has expanded video ad options and added a new online video campaign creation section in the...
Malaysians are becoming increasingly comfortable transacting online with 40 percent purchased goods through the Internet using their credit cards. Meanwhile, Yahoo released its Net Index Study for Southeast Asia to provide consumer insights for...
It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. By incorporating consumer’s interests and values, they will...
Keyword selection drives the consumers that will see your ads and starts to set the expectations around the services you offer or the goods you sell. Using the search query report to help comb through other keyword variations will drive additional...
The bank has high hopes that this will improve the speed of economic reporting, especially as it relates to mortgage behavior, inflation perceptions, and the demand for durable goods. The demand for durable goods (such as flatscreen TVs or fridges).
Smarter Marketing is a way of making individual pages on a website, individual creative used to promote goods and services, and individual campaigns “smarter” through the use of real time data on consumer behavior patterns and analytics to...
Because the goods are all virtual, this very often comes down to an accusation of intellectual property (IP) theft, which falls under the purview of the DMCA. Virtual goods are trading globally at a rate of billions of dollars a year.
