SEO News

Consumer Goods

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Google Reveals What New & Expectant Parents Search For

    Parents aren't just concerned with saving money on consumer goods. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google...

  3. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search. Through a brand laddering model, CPG marketers will layer their keywords with terms that span different stages in a...

  5. Retail Paid Search Competition Heats Up with New Entrants

    Specifically, in the Children's Goods sub-category: Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one...

  6. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by way of a marketplace. The idea that others found the product and services to be valuable helps...

  7. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.