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Consumer Generated Media

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Whether we like it or not, consumer-generated content can be extremely powerful. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...