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Consumer Generated Media

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Whether we like it or not, consumer-generated content can be extremely powerful. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. As the United States debates government use of consumer metadata, a...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...

  6. Combining Professional & User-Generated Videos Drives More Sales [Study]

    It seems that professionally-produced content and user-generated product videos are each successful at delivering different key elements to a consumer through video ‘advertising’,” said Jessica Thorpe, EXPO vice president of marketing, in a press...