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Consumer Expectations

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  1. 4 UX Tips That Will Improve Your Content Strategy

    Will anything about the information included or excluded in this piece frustrate the consumer? Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it...

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This consumer behavior requires some additional thought around how the users expectations of the result change. Last July, Google made a radical change with the debut of enhanced campaigns. While most people by now have adapted to the new workflow...

  3. How to Start a Realistic International SEO Campaign

    Shifts in consumer behavior and preferences (e.g.keywords and methods used by your audience). While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile perspective. And so you should really understand your audience's behaviors and put the consumer first...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Mobile Consumer Preferences: Smartphone vs. These expectations of distance across both smartphone and tablet, trigger...

  6. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. If you want your brand to be not only remembered, but liked, you need to work the creation of these feelings into every day consumer...

  7. Future Forward - Shifts in the Digital Revolution at #SESLON

    Brands tend to forget the consumer in the middle. And while sometimes information-gathering can feel intrusive to consumers, expectations change over time. What brands must do is reimagine the way they work and embrace natural expectations - like...

  8. Marketing to the Mindset: How to Match Social Content to User Intent

    Even a combination of the two strategies doesn’t perform as well as a campaign that meets an emotional need for a consumer. On professional networks, the consumer mindset is much different. Mindset impacts user expectations; how can you better meet...