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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Then it was mobile for engagement. Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. Zuckerberg took the example of Red Bull, as the consumer packaged...

  2. 4 UX Tips That Will Improve Your Content Strategy

    With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat customers. Will anything about the information included or excluded in this piece frustrate the consumer?

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To illustrate, this report demonstrates social engagement over ten platforms. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. It’s likely that organic posts with high engagement...

  8. The Multi-Platform Majority Has Arrived. Are You Ready?

    This has enormous implications for how content companies orchestrate their strategies to maximize engagement and optimize the consumer experience. As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical for...

  9. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user...