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Consumer Engagement

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn't ignore. This difference in typical usage location leads to a different type of user intent related to consumer expectation of...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.

  5. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    He has seen engagement rates in tablets more engagements then display ads. A good experience for a consumer can change brand preference. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...

  7. Leverage Twitter's Influence To Work For Your Brand

    Knowing your audience and knowing what technologies they’re using is crucial for engagement. It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of...