SEO News

Consumer Engagement

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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    A calculator reduces the dependency on individual user knowledge and increases user engagement, which increases conversions. If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. Conversion measurement for app ads will provide insights such as installation, re-engagement, and in...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Then it was mobile for engagement. Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. Zuckerberg took the example of Red Bull, as the consumer packaged...

  5. 4 UX Tips That Will Improve Your Content Strategy

    With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat customers. Will anything about the information included or excluded in this piece frustrate the consumer?

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin...