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Consumer Driven

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Retargeting such as this is a powerful tactic that becomes even more sophisticated by layering on additional consumer information. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Use the same set of data and information for an awesome, easy-to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent Successful digital marketing campaigns are now data-driven. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings.

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  7. 4 Critical Elements of a Successful Content Marketing Team

    For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results.

  9. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over last year) and much of that will be driven by...

  10. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken...