SEO News

Consumer Confidence

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  1. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. With the rise of multi-device usage, it is not always the case that the device a consumer started their...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Before they dig deep into mobile investment and effectiveness analysis, they want to have confidence that they aren't throwing good money after bad. Even the most archaic marketing heads will be swayed by this simple chart, which shows that...

  3. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    As far as the SEO vote of confidence on PitchEngine, Zog Media Founder and CEO Jeff Herzog who is widely known as the founder of marketing giant iCrossing, partnered with PitchEngine in 2010 to develop its proprietary technology that combines both...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Confidence in your value proposition will inspire buyer confidence. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the...