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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. Yahoo began embedding stream ads, its native ad format of...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Why would a consumer leave that page? Throw them into Googlethe search engine of your choice and see what comes up. Because what does that mean? How is that actionable? It isn't. We've all been told that creating unique, awesome content is our key...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Mobile Consumer Preferences: Smartphone vs. This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Beyond portability and convenience, device choice is based on specific user...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. The free report is the tool of choice when your prospect isn...

  6. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. Fairsearch Europe, which describes itself as "organization united to promote...

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    Adblock Plus said this "unilateral move by Google threatens consumer choice. I realize that advertising revenue is important to Google, but understand that Adblock Plus does not automatically block all ads; we simply allow users the choice [of...

  8. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. If you want your brand to be not only remembered, but liked, you need to work the creation of these feelings into every day consumer...

  9. Online Newsrooms Grow Up, Go Social, Get Optimized

    In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. Creating good content pays off: Links are usually editorial votes given by choice...

  10. SEO Roles of Engagement: Stimulate, Don't Alienate!

    At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be required, and an embedded link may...