By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. The free report is the tool of choice when your prospect isn...
Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. Fairsearch Europe, which describes itself as "organization united to promote...
Adblock Plus said this "unilateral move by Google threatens consumer choice. I realize that advertising revenue is important to Google, but understand that Adblock Plus does not automatically block all ads; we simply allow users the choice [of...
To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. If you want your brand to be not only remembered, but liked, you need to work the creation of these feelings into every day consumer...
While the ad portion of this phase of the consumer education campaign has finished its scheduled run, this important conversation about privacy continues, and so does this important consumer choice. Scroogled, the attack ad campaign Microsoft...
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. Creating good content pays off: Links are usually editorial votes given by choice...
At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be required, and an embedded link may...
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. For many this signified a tipping point and choice between scraping or having access to the Google adwords API.
Perhaps they are simply experimenting with the sale of a new product so are allotting more of their advertising budget to increase the new product’s visibility and gauge a consumer reaction. We know that we would need to invest $25,000 to sell the...
If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...
In light of the recent consent order with Facebook, which resulted from the complaint brought by EPIC and other consumer privacy groups, it is critically important for the FTC to look closely at this proposal and to determine whether the company...
As Bob Thacker, senior VP-marketing and advertising at OfficeMax, says :"The secret is respecting the consumer.You are interrupting their life. For YouTube's operations in Europe this choice alone was a good one and Tipp-Ex opened the gates for...
Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions Tmall.com – a business to consumer online market place eTao – a shopping search engine Sellers participating in Taobao’s Consumer Protection Agreement
People often think that business-to-business (B2B) marketing is cut-and-dried while business-to-consumer (B2C) marketing is a fundamentally personal and emotional experience. Thus, buyers look for signals that they're making the right choice.
Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...
We look forward to the others in DAA honoring browser based choice as an additional means of honoring consumer choice in accordance with DAA Principles. Wide adoption of Do Not Track technology isn't just about slapping a button on web browsers.
The metric captures actual consumer preference for a brand among a competitive set. It seems that professionally-produced content and user-generated product videos are each successful at delivering different key elements to a consumer through video...
Make the experience social by influencing the consumer consideration cycle by leveraging popular social media platforms (Bing – Facebook/Twitter, Google/Google+, Pinterest/Instagram, Foursquare Explore
Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights. A new Consumer Privacy Bill of Rights was also introduced today.
While Google suggests that the purpose of this shift in policy is to make the consumer experience simpler, we want to make sure it does not make protecting consumer privacy more complicated," stated the letter.
