These should generally include visitor behavior, organic rankings, and social interaction. Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. To the world outside of your colleagues, clients...
Understanding this new paradigm means being able to quantify audiences and behavior, and in many respects we are still at the early stages of that process. The Platform-Shifting Digital Media Consumer
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. A consumer-packaged goods marketer can, for example, target heavy buyers of children...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Compounding the problem is that consumer demand, market conditions, and...
Aliyun’s keyword suggestions seem to be based on buying behavior with a strong ecommerce slant to its results, he added. In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and...
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. Google doesn't inherently know this, but...
The type of keywords used for these will provide insight on searcher behavior at the beginning and of the process. However, there is more of a process that takes place that includes a number of queries, paths, and timing – all of which help to...
Influence user search behavior. At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be...
This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Research, Comparison and Buy represent the three basic phases of online purchase behavior.
As we reflect on 2012 and what’s ahead for this year, it’s clear that marketers are on an upward trajectory with their mobile ad investments — both in ad dollars and in leveraging mobile consumer behavior data to determine strategies for reaching...
Changing consumer behavior is notoriously difficult to do. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
This changes the way we search online and over time it will change consumer behavior and search as we know it today. As we look forward to 2013, the New Year provides limitless opportunities and the chance to nail down our SEO to-do lists.
This bears out what many of us know already by observing our own behavior, and that of friends and colleagues. These sales might be "invisible" to conversion tags and the final steps take place in another channel, but mobile facilitated the...
Businesses will need to understand their customers’ behavior across channels. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more power over how they express...
The name Zavers also seems to draw inspiration from Google's free ebook, called the Zero Moment of Truth, which argues that there is a new type of online consumer behavior which manufacturers and retalilers need to understand.
From analyzing content before it is launched to gathering post-viewing behavior, the social video measurement stick really kicked in this year. However, the brand is also offering the consumer who creates the top-ranked Doritos commercial to run...
To do a simple evaluation, look at visits, transactions, and behavior in your web analytics. Shopping behavior has changed dramatically in the last few years, yet many small- to medium-sized business haven’t changed their strategies to adjust.
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year.
While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm.
Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle...
