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Consumer Behavior

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And then you can start to also introduce the concept of targeted display ads based on her past behavior. Device matters and behavior varies. Device Matters and Behavior Varies And so you should really understand your audience's behaviors and put...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. Just as no consumer makes a purchase decision in a...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  5. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.